Being Social or active in Social Media…..

Are you there in FB?

Ya I am there, but not active 😦 ..

Oh! you are missing the big picture there, come over, will talk….

and she cut the phone…

Disgusting…. was the obvious reaction from this side…

This was the conversation between two ladies in their 40s which I over-heard last week while I was in a shopping complex in Bangalore.

This incident reminded me of a similar story that happened with me some years back. At that time it was Orkut, and now it is FB or Facebook. The bottom line of story is the same, only the characters and the modalities are different. I am sure many of my readers and fellow aamjuntas must have faced something similar or the other.

Now a days most of us are active in social media sites like Facebook, Orkut, LinkedIn, Twitter, Google+, Youtube and so many. Adding new albums, searching old and new friends, updating status, sending messages, sharing links, and chatting over Facebook is a common practice.

With affordable Internet over mobile phones and broadband connections, nearly 80-90% users visit the social media sites in general. It is observed that the average time we spend on the Internet in general, and social media in particular is much more than the time we spend with our family and some time even more than we work !!

Moreover, most of the time we are busy in investigating or searching about others’ activity and reactions to some comment, photo update, status update, etc.,  than really bothering about our own work. Interestingly, we hardly find time or zeal to meet a friend, to do our daily exercise and to even sleep…. Sometimes it makes us so busy that mothers forget feeding their babies, students lack in time to study, office-goers forget to respond to a job schedule and some even ended up with depression and hyper-tension.

Quite surprisingly, there is also a rise in thefts, murders, rapes, harassments, etc., in cities where actual social life is almost negligible due to various factors. We put all our informations including email-ids, photos, telephone numbers, address, and present whereabouts for our friends… and that also becomes available for the anti-social elements ! This definitely compromises our security and well-being resulting in murders, thefts, rapes, blackmailing, harassments and so on…. horrific regular news headings in national dailies and in TV.

By saying all these things, I am not asking the aamjunta to stop browsing or stop visiting social media sites. It is necessary to be social and one cannot discount the importance of social media in this age. However, we need to understand the difference between being Social and active in Social Media.

Definitely the social media has some positive and negative aspects, and as the so called sab-janta users, we should evaluate critically about this, such that we can make some thing positive out of it.

Coming to a general view of social media – it has the characteristics to potentially give “voice to all”, immediate outreach, literally “24X7 – Engagement” and offers a unique opportunity of connection among the users. It has the potential to reach new and old friends across the world and to make the world smaller and smaller; a feel-good factor for the social animal – to talk/chat, to share, to learn and to showcase. 🙂 …

Coming out from the individualistic mode, social media has the potential to provide an opportunity for the Government agencies to engage with all their stakeholders including the citizens in real time and to make policies citizen-centric. Like Government agencies, Private enterprise houses /business organizations also engage social media in marketing their products/services (e.g. using the number of “Likes” to know their target audience), and NGOs/Charitable organizations use social media to educate people about their schemes such that they can reach a wider audience. Many positive aspects though…

However, there is a growing concern by the Government agencies, business organization, ethnic groups and parents on the excess use of social media. Remember that it has “viral” ability for potentially exponential spread of information by word of mouth and interlinking of the various social media platforms. It has both positive and negative impact though – the rising awareness of anti-corruption movement in India and the recent revolutions in Gulf against the dictators /rulers are some of the positive examples. Along with these, one should not forget the horrors of August-2012 in India – Twitter and Facebook messages along with bulk SMS and MMS triggering a social division and hate between North-East vs. West and South of India – in Bangalore, Chennai, Mumbai, Pune and Hyderabad…

Unless the use of social media is controlled i.e. either self-controlled or monitored by an Authority, I am sure, the evil force of social media will overpower the rest. There must be a sense of responsibility and maturity that we need to exhibit while publishing any information in any such social networking sites. Wake-up calls have been notified by Government agencies (recently Govt. of India has banned Maoisit literature on Facebook), business organizations and Judiciary; in India, in Gulf and in many other parts of the world.

These days, police is keeping an eye on anti-social elements and their day-to-day activities, companies regularly check the credentials of their employees and new joiners, parents check their ward’s activities, many who are nuptial -hopefuls check most of the details of the users concerned, and many more… As reported today, Facebook also plans to call up and verify in case it suspects a user profile.

Though this kind of monitoring approach will restrict our privacy and free speech to some extent, it is of course required for a greater cause, which is subject to debate and judicial review. When there is an absolute need to check the spread of any noxious “viral” information and to maintain or restore peace and normalcy, then I certainly see a merit behind this. It is evident in most of the cases.

Aamjunta… just think over it.

Are you just social or active in this kind of social media ?

You are the best judge to think, to act, to react and to answer this crucial concern…

 

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